YIANNI STAMAS PRESENTS
BEAUTY MEETS ENTERTAINMENT - MARKETING & PUBLICITY
celebrating the relationship between hair and sizzle as seen
at the Harvest Festival's Platinum Pias Awards
sponsored by Dramatics NYC

VISION BECOMES REALITY - REALITY TV! Watch the 10 minute video shot at Emiliani Beauty Expo and created by Yianni Stamas, featuring reality TV stars Jacqueline Laurita of "The Real Housewives of New Jersey" (she has a cosmetology license!) and stylist Tracy DiMarco of Bravo's "Jerseylicious" as well as top salons of New Jersey and New York City all discussing the new reality TV show in development called "Battle for the Pia: Beauty Meets Entertainment" done initially as a celebrity filled webisode series about salon and community marketing and publicity in the build to the third annual Platinum Pias Awards.

Jacqueline Laurita (left) of the "Real Housewives of New Jersey with Platinum Pias Awards producer Yianni Stamas (right)

Tracy DiMarco of Bravo's reality show "Jerseylicious" (left) with Platinum Pias Awards host Alex Corrado (right)

VISION BECOMES REALITY: YOUR TICKET TO BEING ON A REALITY SHOW REALITY STARS FROM "THE REAL HOUSEWIVES OF NEW JERSEY" AND "JERSEYLICIOUS" ALONGSIDE TOP HAIR SALONS FROM NEW JERSEY AND NEW YORK CITY DISCUSS THE CONNECTIONS BETWEEN BEAUTY, ART AND ENTERTAINMENT

Generating excitement and attracting new clients using entertainment marketing is easy if you get on a hit reality show like hairstylist Tracy DiMarco did with "Jerseylicious". And as seen in the video interview done with her by Alex Corrado (who was on a reality show himself), being in a reality show you'll get a lot more new fans both in the chair an out. But what about if you're not a reality star? Webisode Beauty Entertainment Marketing is the next best thing.

Beauty, Entertainment & Community Top left to right: Vincenzo Lordi of Hair Extraordinaire, Salvatore Minardi of Salvatore Minardi Salon, Lucio Paveze, of Lucio's Salon & Spa - bottom left to right: Louis Pontoriero of Just Salon & Spa, Dominick Sansevero of Bangz Salon & Spa, Anthony Cimolo of Vanity Salon

Maria Facciolo is inspired by entertainment, fashion and red carpet events. See an interview with her, Ace and others in the video magazine portion of this story. Ace Miami, co-founder the Dramatics NYC salon chain in Manhattan gets results with Yianni using beauty, entertainment & community strategies. Winning a Platinum Pias Award is the greatest honor a Stylist can Achieve in the North East and Tri-State Area

Emiliani Beauty Expo Magazine My name is Yianni Stamas and I've been a beauty marketer and publicist for over ten years. When my team and I went to Emiliani Beauty Expo with our new publication EmilianiBeautyExpo.com magazine – the official publication of the Emiliani Beauty Expo - we discovered that fashion and entertainment are the number one inspiration for salons and stylists. And although some of the salons have worked with those from stage and screen, many more realized the need for making a more firm connection.

Buzz Marketing How do you generate buzz for your business if the closest you've come to the entertainment world is turning on your TV? That's the solution offered by my company Platinum pias a division of Video Film Web Studios, the publishers of "Emiliani Beauty Expo" magazine and over 70 Google optimized internet publications in a variety of niche topics and interests. We came up with a down to earth integrated marketing campaign approach with an entertainment edge called "Beauty Meets Entertainment Marketing and Publicity". Work "side by side" with role models, achievers and celebrities and help your community while simultaneously building visibility for yourself and your business.. As segment producer of the video piece we shot at Emiliani Beauty Expo, I started out with the theme of seeking "The connection between beauty, art and entertainment". And as the interviews unfolded we made many unexpected discoveries and connections. For example when Alex interviewed Jacqueline Laurita of the reality show "The Real Housewives of New Jersey" we discovered that Jacqueline has a cosmetology license. So she's an entertainment reality star with a beauty connection! And if you watch the video interviews segment you'll see that beauty runs in her family in more ways than one!

The Trinity

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  Lights Camera Read
  Review Me NYC
  Platinum Pias
  

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  Alex Corrado, Stephen Lewandowski (Executive Chef of Robert De Niro's Tribeca Grill) and John "Yianni" Stamas Jr. on the red carpet of the Platinum Pias Awards

  Top Salons in
  New Jersey and
  New York City

• Watch the video and you'll se a mix of top New Jersey and New York City salons regarding their interest in salonisode marketing and special connections to the entertainment industry or being inspired by it. These salons include Vincenzo Lordi, Hair Extraordinaire, Louis Pontoriero, Just Salon & Spa, Dominick Sansevero, Bangz Salon & Spa, Lucio Paveze, Lucio's Salon & Spa, Anthony Cimolo, Vanity Salon, Maria Facciolo, Salon Facci, Salvatore Minardi, Salvatore Minardi Salon, Ace Miami, Dramatics NYC. Special thanks to the top Platinum Pias crew that made this video possible including Alex Corrado (host), John "Yianni" Stamas (producer), Ace Miami (associate producer), Roger Stahn (press photography), Sean Mac Queen (media), Joe Ramos (media), Ronald Bautista (motion graphics) and thanks to Maria Maria Cucciniello and Chrissy Colombino from The Hip Event.